If you have been doing any type of “m.arkeing” o.nline at all, then you have heard over and over again the importance of having your own o.pt-in l.ist.

Without a doubt, if you don’t start and continue to build a solid l.ist, then you fail…period.

So with this article, I would like to give you a few ways to add a batch of new s.ubscribers to your l.ist and NOT spend one penny to do so.

Lets, get right to it shall we…

1. Give Incentives

Give people an incentive to s.ubscribe to your e-zine. Offer them a f.reebie if they s.ubscribe. It could be a f.ree e-book, f.ree report, f.ree advertising, etc. Make sure the f.reebie will attract your target audience.

2. Joint Venture

Joint venture with a similar e-zine. Combine your s.ubscriber bases together and publish one e-zine. Edit and publish each issue together. You both will be promoting the e-zine which means more s.ubscribers.

3. Allow Archiving

Allow your s.ubscribers to archive back issues of your e-zine on their web site. They may need content for their web site. If people visit their web site and like your e-zine, they will s.ubscribe.

4. Form An E-zine Ring

Form an e-zine ring. Team up with 4 to 10 similar e-zines. All the publishers would agree to l.ist each others e-zine name and s.ubscribing information in every issue. You could call this section “Other F.ree E-zines You Might Enjoy”

5. Ask S.ubscribers

Ask s.ubscribers to forward your e-zine to close friends, family, or a.ssociates. If they enjoy your e-zine, they will s.ubscribe. It’s almost like your s.ubscribers are endorsing your e-zine.

There you go. 5 f.r.e.e ways to add hundreds of brand new s.ubscribers to your l.ist.

So..get to work.

Wishing You The Best Of S.uccess,

Gary Baker

Copyright 2004 Gary Baker

About The Author

Gary is an expert in building responsive, p.rofitable o.pt-in l.ists and will “pre-build” you an o.pt-in l.ist of 5,000 fresh o.pportunity p.rospects PLUS give you his p.roven m.ethod for quickly and easily using your new l.ist for maximum results and p.rofits.

Visit: http://www.jempublishing.com/optin.htm

In our previous articles you can read about best practices in choosing your domain name and web hosting, which are one of the most important steps in having a successful site that will generate new email subscriptions.

In this article you will learn how you can design your web site and which techniques to deploy in order to increase subscription for your email newsletter.

Location, location, location

You should place a notice about your email newsletter on visible place on your web site. However, it is quite obvious if you visit many corporate web sites that you can have a hard time to locate their email newsletter. So how they can expect to have a good subscription rate and stay in touch with their visitors!?

Beside visible notice on your main page, you should put your email newsletter info on every page, preferably on side bar. Companies who know principles of successful Internet marketing make a special resource section in their main menu. This section is also great way for persuading your visitors to become your subscribers. There you can include value-added content for your visitors like best practices guide relevant to your business, tutorials for your products, white papers, newsletter archives and useful the page with useful links from your industry. It is very important that your visitors can read previous issues of your email newsletter in order to decide whether or not to subscribe to your email newsletter.

Subscription forms

Subscription rate is very much connected with subscription form. Many email publishers make mistake and require you to fill many fields that can turn your visitors away from subscribing. People are concerned with privacy, especially on the Internet so it is not wise to ask questions like “What is your salary?” If you still want to ask those kind of more private questions you can make them optional.

You have to focus on several most important questions like First Name, Last Name, Email Address, Gender, and Country. Of course it is recommended to offer your visitors to choose to receive your email newsletter in text or HTML format. For example, if you sell email marketing (or other any other) software or service you can place additional fields with question like “Do you plan buying or changing your current email marketing software?” If their answer is Yes and they chose to be contacted, you can contact them via email and ask for the best time to call them and to discuss possible arrangements regarding buying your email marketing software.

It is not recommended to ask only for email address because this way you won’t be able to do personalization and segmentation which is very important for creating successful email campaigns.

Some publishers use pop-ups to increase their email newsletter subscription. Although, this way you can get many new subscribers, you have to be aware that many people (especially more experienced Internet users) consider pop-ups annoying and unprofessional. However, if you still want to use pop-ups to place your subscription form make sure to include a standard “[x]” character for closing your pop-up window. The best technique if you use pop-up for getting more subscribers is to use cookies in order to track new visitors. This way you can display pop-ups only to your new visitors. It is not recommended that your visitors see your pop-up more than once.

Techniques

There are several great techniques that you can use on your web site to increase your newsletter membership base. White papers are great way to turn visitors into members and members into buyers. White papers are considered as more “valuable” than “common” articles. You can create white papers full of quality content and offer it free only if your visitors subscribe to your email newsletter. You can include download links in your Welcome message. Studies show that this way subscription rates increase several times.

Of course, there are other techniques like incentives. You can announce that you offer discount coupon for your subscribers only. In every issue you can include unique promotion code and offer discount on all of your products. For example, you can always offer to your email subscribers 10% discount, but on some special occasions you can raise that discount. This way, you can be quite sure that they will read your email newsletter very carefully. It is a win-win situation.

When we are talking about improving sales using email newsletters you can promote your newsletter in your shopping cart, too. For example, at the checkout when you summarize their orders you can write something similar like this:

_______________

Total price: $100

This price can be even lower. Click here to subscribe to our Messaging Times email newsletter and get 10% discount on all orders. You will find your discount coupon in our Welcome message. This is our way to say “Thank You!” for subscribing.
_______________

So you see that shopping cart is also a great way to get new email subscribers. Giving discounts exclusively to your email subscribers are proven way to have loyal customers and to grow your newsletter base.

Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com

How do you then start an open fireworks that brings
in tons of opt-in subscribers to your ezine?

Here is a quick, totally practicable technique that
works like crazy.

The most important thing is to find out what your
“would-be” opt-in subscriber wants. Get into their
heads and pull it out. Simple to do if you just put
yourself in their shoes, with a little research as
back-up.

Next, get good tools for the job. People get turned
off and won’t subscribe if you do not have good
tools. For example an obviously free autoresponder or
an annoying pop-up will help people run without ever
opting in except of course.. something strong forces
them to stay.

Put up a good sales copy just as if you are advertising a full blown product. This immediately
distinguishes you from the pack because you are
giving benefits up-front. What people really want to
know is “what’s in it for me”; go ahead and tell
them.

Finally, fire up immediate opt-in by giving a bunch
of gold quality downloads for FREE. Make sure it is
something uncommon and totally irresistible.

Once they sign-up, sweeten the pot by sending a
punchy first message and finish up by promising more.
This ensures they won’t unsubscribe in a hurry after
taking all your free downloads.

(c)copyright, 2006.
Oluwafisayo Akinlolu

When helping your prospect to reach an informed decision to do business with you, create a competitive advantage by not using hype in your message. This starts with understanding the difference between Excitement and Hype.

Excitement is the natural positive attitude that is displayed from within when sharing something of value with someone else. Hype includes incredulous claims or “smoke and mirrors” that display a message to the prospect of being “too good to be true.” Put another way, Excitement doesn’t need to include Hype but Hype almost always includes Excitement. Be aware of how your message is received by your prospect. No one likes a grouch or someone who is boring and Excitement is contagious. If you don’t cross the line into Hype you create for yourself a competitive advantage as a marketer since so many marketers are promoting on Hype.

Additionally, if you have a strong web presence, then you will likely do a great deal of your communication via email, so it is important to make sure your email server hosting service is reliable. Here, then, are some tips on what makes for the best windows email server hosting plan and where you can find it.

First of all, you have to figure out what it means to have the best windows email server hosting plan. There are a few factors you should consider, including the secure server capabilities of your host, the server speed, and the reliability.

Security

The best windows email server hosting plans are going to be able to provide you with a secure server. Such a server can do everything from protect you from spam to filter out viruses. Be sure to ask about the secure server because the best windows email server hosting plans will have good ones for you.

Speed

You certainly don’t want to have to wait for important emails, so a fast server is a necessity from the best windows email server hosting plans. If you are a busy company, you will find that emails can often fly in and out of your box fast and furiously. So if you have a hosting company that has slow servers, you could end up getting delayed on answers to clients and information getting to and from others within your own company even.

Reliability

There is nothing more frustrating than having your email go down. In order to save yourself such frustration, you should find an email server hosting company that can provide you with good reliability. In fact, the best windows email server hosting plans should include reliability of at least 99%, and in most cases you should look for something even higher than that. You want your primary form of communication to be available, so make sure you are using a reliable server host.

Other services

There are other services you should look for from the best windows email server hosting plan. You should insist on unlimited email aliases, auto-responder capabilities, and even some sort of access to your administration features. The more control you have over your email’s hosting, the better off you are going to be. Additionally, look for something that offers no restriction on the size of files you can exchange. This is especially important if you are going to be sending files across to clients or colleagues.

Choosing the best windows email server hosting plan is an important step in your business. Once you understand what features you should look for, you can more accurately compare companies with one another and come up with a way to get everything you want in one package. Keep communication up and you will have a more successful business and to do that you need the right email host.

Cause

Why does all this confusion occur? One of the many reasons is that people suffer from information overload. They simply can’t process everything they receive via email – nor do they really want to.

As much as you would like them to, recipients of your email messages don’t give every message they receive from you their undivided attention. In reality, people read email quickly; they do other tasks while they read email (such as talking on the telephone); and they ignore messages altogether.

Even under the best conditions, it’s easy for the information you send to become distorted. You don’t want to complicate matters by sending email messages loaded with technical terms or industry-specific jargon that would require the reader to decipher the language before he/she can even begin to use the data.

Example

Here’s an example of how easy it is to miscommunicate. Even when people are saying the exact same things, they can say them in such a way that they cannot understand each other. Have you ever done this?

Directions:

The following are familiar sayings you have heard many times. However, the wording in this example is different. Can you re-phrase these statements using more familiar language?

1. Compute not your immature gallinaceans prior to their being produced.

2. Pulchritude does not extend below the surface of the derma.

3. You cannot estimate the value of the contents of a bound, printed narrative from its exterior vesture.

4. One may address a member of the Equidea family toward aqueous liquid, but one is incapable of compelling him to quaff.

Solutions

1. Don’t count your chickens before they’ve hatched.

2. Beauty is only skin deep.

3. You can’t judge a book by its cover.

4. You can lead a horse to water, but you can’t make him drink.

By using language that’s easy to understand, you’ll leave a positive impression on those around you – customers, staff, and coworkers.

Kelly J. Watkins, MBA, Louisville, KY. Visit: www.KeepCustomers.com to order, Email Etiquette Made Easy (a comprehensive guide filled with exercises & examples) or for tips on communication & customer service! (812) 246-2424 or kelly@keepcustomers.com.

Internet as whole has a wide marketing area because of the fact that it is available high and wide throughout the world. This makes it accessible to almost every country and eventually to the people in those countries. E-mails are very techno-savvy and also very effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing.

Over the years individuals and businesses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits include:

Speed:

This is the main factor as to why e-mail marketing is considered advantageous over other medias of marketing. E-mail marketing along with it brings the advantage of high speed. E-mail marketing has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet, where anyone can view it worldwide.

Reach:

Another factor as to why e-mail marketing is considered a good option is because of the fact that it has a better reach to the people worldwide than other medias of marketing. E-mail marketing knows no boundaries and this helps people to continue to conduct their marketing work on a large scale. The higher reach of e-mail marketing attracts more people towards it and thereby assists the whole marketing process.

Inexpensive:

E-mail marketing is comparatively cheaper than that of some other medias of marketing. Individuals and businesses do not have to incur any special or extra cost to market their product or point of view. Being inexpensive, it suits many and thereby a lot of people resort to e-mail marketing for a large part of their online marketing efforts.

Effective:

E-mail marketing is very effective and a very popular form of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective. This whole package makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is effective and thus more approachable.

Personalized marketing:

E-mail marketing avails the opportunity to conduct personalized marketing. In this, people can send e-mails only to people whom they think would be interested in the topic of the message.

Thus we see why and how e-mail marketing has turned out to be an indispensable tool in marketing.

For more information and resources targeted towards using an autoresponder as a method of email marketing, visit http://www.autoresponderinfo.info to discover the major benefits of using an automatic responder.

People endorse other products for a many reasons. Sometimes to sell affiliate products for commissions, promote a joint ventured product or other times, for an advertising space they sold. Solo ad is a single advertisement in an email published by the owner of an ezine/newsletter to his lists of subscribers.

Why does it work more effectively than the others? You can fully personalize your solo ad and it’ll be sent out in only one single email, which lets the readers focus only on the solo ad. This highly increases the response of the advertisement and gives you a high edge compared to other ads which are hardly noticed.

Here we’re going to mention what kind of solo ads sell and what factors are important. The process of publishing a solo ad:

1. Choose a newsletter or e-zine to send out your solo ad
2. Write a solo ad
3. Create an effective or catchy title
4. Put up the website where your visitors will go

1. Choosing the right newsletter or e-zine

This is an extremely important step. Whether or not your readers will be interested in your solo ad depends on what group they are. You must choose a huge targeted list of subscribers to send out your solo ad, usually one with more than 5,000 people.

If you want to find targeted e-zines/newsletters where you can advertise your solo ad, simply make a search on Google with your niche market’s keywords and go to the popular or high ranking websites. From there, find the links that say “advertising” or “advertise with us”, and the rest is pretty self-explanatory.

How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything.

2. Writing a solo ad

Most people are tired of seeing advertisements over and over again, they can sense it right away on the first look followed by a click on the delete button. So how do you make a difference with your solo ads?

Write a story, that’s all! Humans are drawn into stories since they were born, we’ll read any stories which are interesting. Write about how you have started before you have this experience, and what happens after. It has been said that the best solo ad never sells a thing, it only pre-sells and warm up the readers.

3. Coming up with the perfect title

Ever been to a book store? If you are not attracted to the headline of a story book on its cover, will you even bother buying it next? Hardly, and that is why you need to keep your readers hooked.

4. Design the website where your visitors will go

It is common that people always send readers of their solo ads right to the main sales page, a big mistake, instead. You should always let these “personally invited” visitors feel that they are special, for having the front-edge against the other normal visitors.

Greet them cheerfully, and roughly tell them your success with the product you mentioned in the solo ad, and always take advantage of asking them to opt into your subscriber list! This is very crucial, every penny or effort you spent for the solo ad is to benefit as much as you can from it, but not the extent of people getting tired, of course.

Again, tell the stories, interesting stories. You will realize that people will want to buy from you so much just because they feel closer to you. Do this right, and you can have an overnight success with your solo ads.

If you’ve picked some pointers about solo ads that you can put into action, then by all means, take action and DO IT! That’s all for now, all the best.

Seth Chong is the owner of IMViral, one of the largest, biggest viral Internet Marketing Newsletter which is being spread around the world, you can sign up for the Newsletter(worths $197) for Free at http://www.IMViral.com

2. Try to up sell to your customers. When your customers are at your order page, tell them about a few extra related products you have for sale. You can give them the option to add it to their original order.

3. This one always works! Invite your customers to refer four other customers to your web site. If they manage to do so, you give them a full or half rebate of their purchase price. This way you can turn one sale into three sales!

4. This one is often forgotten. When you sell a product, try to give your customers the option of joining an affiliate program for your product. They could make commissions selling your product. This simple tactic can multiply the sale you just made!

5. A lot of people are doing this already and it works! Try selling reprint or reproduction rights to your products. This will make you serious money. You could try to include an ad with a product for other products you sell. This way you could make sales of the reproduction rights and sales on the back end product.

6. Try to cross promote your own product with other peoples products in a package deal.

7. When you deliver your product include a coupon for other products you sell. This often attracts people to buy more products from you.

8. This also works like a charm. Try sending your customers follow up emails with add-on products for the original product they purchased. Think of upgrades, services, etc. If they really liked your product they will most likely buy the extra add-ons.

9. Try selling certificates for your products people can give away as a gift.

10. Try sending your customers free products. Be smart and print your ad on these freebies.

Visit http://www.nichemodulatorgold.com/

Author Paul Kelly

The Author gives you permission to reprint or publish this article. By doing so you agree not to edit this article in any way and leave the links where they are.

Visit http://www.nichemodulatorgold.com

List building is a very tall order for a beginning marketer. Many new marketers don’t get to building their optin list until a year or two after they start dabbling online. How can something so simple and so important get forgotten and unused?

You are either 1 or 2 type of people…

1. you work hard promoting in traffic exchanges, forums, groups ect. and still are unable to make a significant dent in potential sales on the net.

2. you have worked hard for several months marketing your rear off and you have built 1,100 subscribers and have a followup series in place to generate sales.

It doesn’t take long to figure out that you want to be person #2. Bottom line is that you should be building your list before you start promoting anything online. How? I’ll keep it really simple! Give away free e-books, guides, software, advertising, information, and generally anything people could ever want. And before they can gain access your free gift they have to double optin to your list! Pretty easy huh? well actually it is if you think about it. Just think…. if you were able to capture 2,500 subscribers or more a year then have 2,500 or more people that will buy from you again and again and again!

Get the point? I thought so!

Did you know that there are some tricks to getting some additional subscribers? They are called ezine swaps or thank your pages. Quite simply, meaning that you receive additional ad exposures from other top Ezine lists. In return you also show these same top ezines when people subscribe to your list.

Heres how it works. You worked hard to signup a subscriber right? Well now they must double opt-in meaning that they must confirm their subscription to your newsletter or autoresponder. When you subscriber clicks the confirmation link they will be brought to a thank you page that will feature additional ezines that they can subscribe too. They can either subscribe to additional ezines or click out.
Each time someone confirms a subscription you will receive a credit at the “List Builder” program that you chose to use as your thank your page provider.
Your credits will be used the same way and shown as additional ezines on other top newsletter subscriptions.

Once you try these thank you page “List Builders” you will be amazed at how many extra subscribers you pull in each week. I can tell you from experience that I average around 30 or more subscriptions each week with these thank you ads.

The list program that I use which in my opinion has the best ratio of 2 credits for one thank you page show is Advertising Know How’s List Builder. Don’t worry, you can find it in my signature below at the end of the article.

How do you install the thank you page URL? Very simple, lets use e-mail aces for example. Once you login into your back office there is a tab that includes autoresponder options. Scroll down and you will find confirmation redirect. Simply copy and paste your Advertising Know How’s list builder url in there and start gaining credits with your double optin confirmations.

You can find other similar options in different autoresponders or e-mail services.
This concludes this article, hopefully I helped you get an understanding on the power of Ezine Ad swaps!

Author: Corey Morehouse
Advertising Know How’s List Builder
Freewebbizsolutions.com