A sales manager’s primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important tasks, recruiting is the least understood and by far the most challenging.
When you recruit the right person you will find that they’re self-motivated and eager to train. Conversely, if you [...]

Is your 30-second commercial or elevator speech powerful? Does it invite others to want to know more? Do you even have a 30-second commercial? How do you know if someone’s really interested and wants to get more information? And what do you say next?
A 30-second commercial or elevator speech is a brief [...]

What are you selling? If you’re already rambling about the benefits and features of your specific product, STOP RIGHT THERE! You’re getting way ahead of yourself. Think of all the things you sell before your product or service. There are many fundamental things that must happen before an actual sale is made:
• You research.
• You [...]

You have all seen them,the sales letters that never ends.
They go on and on about how this product can do this and that.
The product can often be very good and have all the features
you are looking for.But I think that many of the sales letters
that have the task of selling products,are too long and boring.
* [...]

You know what its like, you’re reading the sales material about a product you’re considering buying, but, as you read, all these questions seem to pop into your mind, but there’s no-one there to answer them, so you shelve your plans to purchase.
If it happens to you, you can guarantee it also happens to your [...]

I sent the following short sales letter by email to my own list of some 800 names. There was an immediate boost in sales. Amazon.com had to back-order the book I was selling in the letter. My publisher’s online server went down due to all the orders they got at once. But something even more [...]

You’re always going to have people that buy once and never purchase again. Once they quit buying, that’s lost revenue for your business. To stay in business these days you must persuade your one time purchasers into buying again and again.
First, you must set up the process to re-contact them after they order. This will [...]

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“Why Saying No Can Make Your Sales Rate Soar”
- by “Dangerous” Debbie Jenkins
(c) Debbie Jenkins. All Rights Reserved. http://www.debbiejenkins.com
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Yes, it’s true. Saying “No” is a great way of getting people to want what you’ve got even more.
The problem is, most small businesses rarely say no [...]

A bank in Independence Montana or so can have a total completely different actual rate of interest for a 15000 dollar credit loan then a merchant bank in Fort Collins Colorado and that makes a huge clear gap in your monthly pay backs. Examine to see if the moneylender who is tending to give you [...]

Ever thought to yourself, “If only my team members would complete the tasks that we mutually agreed to in our action plan.”
Most managers have felt this way about certain employees at some point in time.
Let’s face it, some employees have a very hard time consistently executing tasks that “should” be relatively simple to complete.
So what [...]